
Our mission is to empower organisations with the information required to produce actionable insight through the implementation of tracking solutions.

Industries we have created successful solutions for include:


Our mission is to empower organisations with the information required to produce actionable insight through the implementation of tracking solutions.

Industries we have created successful solutions for include:


Seemless internal room to room and outdoor tracking through your portal

There has been a lot written about the Internet of Things (IoT) and how it will affect nearly every global industry—from retail to connected vehicles. In my opinion, one of the most exciting areas of impact—albeit far less sexy than drones and self-driving cars—is the global supply chain. When I think of supply chains, I …
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Iottag provides turnkey asset management systems, designed and developed in Australia. We provide comprehensive local support from our Melbourne office as well as select partners across the country. Our proprietary systems empower organisations with real time information on their most important assets. This data then passes through our analytics engine to identify patterns, generate heatmaps, and flag anomalies. Through the application of big data principles, we have the ability to identify elements which do not match expected values. Once these elements have been identified, corrective action can be taken by management to create new operational efficiencies; resulting in reduced capex and labour costs improving the bottom line. Our asset management systems provide substantial ROI through preventing loss and unlocking insight into your organisation’s day-to-day operations.
A typical deployment will utilise existing wifi infrastructure as receivers for tag advertisement data, which is then relayed back to our server for processing. The resultant information, including asset location and telemetry data, will be displayed through the iottag portal. Prior to installation we recommend performing a physical site survey, which involves one of our technicians coming on-site to identify preferred receiver placements. We then measure signal strength throughout the required areas, noting propagation and penetration through walls, interference levels and dead-zones.
We are long standing advocates of leveraging RFID technology such as Bluetooth for enterprise applications. Bluetooth is entering new markets due to the robust structure and ubiquity of the protocol throughout electronic devices today. With the recent release of Bluetooth 5, the range, power draw and bandwidth of Bluetooth devices have all been improved. These benefits will be reflected in new hardware revisions which will utilise new RF chips to enable greater coverage for receivers, longer battery life and faster peak data transfer rates.
Bluetooth has been used for marketing and wayfinding purposes for a number of years now. These beacons are fixed in place and programmed to broadcast a constant signal which is picked up by customer’s personal devices, such as mobile phones and tablets. For wayfinding, the signal from multiple beacons is collected and interpreted by an application running on the phone. Through special algorithms involving trilateration and triangulated using signal strengths user position is calculated allowing their current location to be plot on the map and directions to be given.
Another industry which has driven adoption of beacons is the retail sector. Many stores deploy beacons throughout their locations which are set to broadcast targeted messages based on the requirements of each particular store. For example, it may direct shoppers to a new product, Of course, these systems are not mutually exclusive – locations such as stadiums, shopping centres, museums, department stores would benefit from both marketing and wayfinding beacon solutions.
While these beacon-based technologies are exciting, we are just scratching the surface of the possibilities of Bluetooth powered systems. We see a future where manufacturing, construction, corporate, education, government – are all using systems like ours to achieve new levels of productivity. We are on the cusp of a digital industrial revolution where everything is becoming digitally connected. This new ecosystem has been termed the ‘Internet of Things’ (IoT), and is set to have the biggest impact on industry we have seen since the introduction of personal computers.
We are on the frontline of this paradigm shift and it is where we derive our company name – iottag (tags for the IoT) – we provide the hardware and software necessary for you to join the IoT wave.
Gain new visibility and insight into your assets, processes, and procedures. We achieve this through a reversal in traditional beacon behaviour – rather than simply broadcasting messages, our beacons are designed to also receive. This means that we are able to pinpoint the location of your customers, assets, staff, vehicles, machinery and much more. With a deployment of receivers, you are able to track anything through the installation of one of our asset tags. Our tags operate on the 2.4 GHz band allowing ultra-low power consumption over a large range. The battery will last for up to 12 months providing a long life and low maintenance solution.
There are numerous benefits to using Bluetooth-based RTLS systems. The true power of Bluetooth comes through the ubiquity of the technology – with over 8 billion devices in use and still growing, Bluetooth is already a part of our daily life. This widespread adoption allows unprecedented integration with seamless interoperability. The benefits of this integration manifests in many ways;
We create custom portals built to your requirements. With a dedicated design team, we work with you to make your interface sleek and intuitive – providing access to the right information without delay.
